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Mercedes-Benz – Blowfish

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Rear airbags are not the sexiest part of a car but they are of fundamental importance, despite (hopefully) never being needed.

To promote the Mercedes S-Class's rear seat safety feature antoni garage Berlin turned to aquatic life for inspiration, using the analogy of a blowfish, which self-inflates when it senses danger. 

The 90-second spot, helmed by Argentinean directing trio Pantera through BWGTBLD Berlin, tells the story of a young boy who stumbles upon a huge aquarium and becomes interested in a small orange fish... a little too interested, as he attempt to scoop it out. Luckily the fish's blowfish friends are on hand to protect their mate. 

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