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Snipes – You Can't Stop Us

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German sportswear brand Snipes has just released this new film, directed by photographer-turned-director, Pascal Kerouche.

Created by Berlin-based agency Meet Herbert and unlike other sports brands, the near-two-minute film doesn't focus on sports stars, amateur players or even sport, instead showing us the more gritty environs of north Philadelphia.

The spot if accompanied by lyrics from rapper Meek Mill, who appears at the end of the spot.

To read a full interview with Hamlet's Pascal Kerouche about his journey from photography to film, the thinking behind the spot and his work with other rappers, click here.

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