Snipes hits the streets in new campaign
German sportswear brand Snipes brings us this new film which features lyrics by, and an appearance from, Meek Mill and an altogether more gritty approach for a sports apparel brand.
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Credits
powered by
- Agency Meet Herbert/Berlin
- Production Company Hamlet
- Director Pascal Kerouche
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Credits
powered by
- Agency Meet Herbert/Berlin
- Production Company Hamlet
- Director Pascal Kerouche
- Executive Producer Jens Groger
- Executive Producer Ruben Goots
- Executive Producer Jason Felstead
- DP Julius Krappe
- Talent Meek Mill
Credits
powered by
- Agency Meet Herbert/Berlin
- Production Company Hamlet
- Director Pascal Kerouche
- Executive Producer Jens Groger
- Executive Producer Ruben Goots
- Executive Producer Jason Felstead
- DP Julius Krappe
- Talent Meek Mill
German sportswear brand Snipes has just released this new film, directed by photographer-turned-director, Pascal Kerouche.
Created by Berlin-based agency Meet Herbert and unlike other sports brands, the near-two-minute film doesn't focus on sports stars, amateur players or even sport, instead showing us the more gritty environs of north Philadelphia.
The spot if accompanied by lyrics from rapper Meek Mill, who appears at the end of the spot.
To read a full interview with Hamlet's Pascal Kerouche about his journey from photography to film, the thinking behind the spot and his work with other rappers, click here.
