Samsung’s futuristic frozen assets
The electronics brand promotes its BESPOKE fridge service with a slick spot imagining a world of uber cool customised fridges.
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- Agency Cheil Worldwide/Seoul
- Production Company Gut Production
- Director Hyunhang Lee
- Creative Director Seulki Lee
- Art Director Seokyun
- Copywriter Kayoung
- Copy Writer Habin Park
- Art Director Jaeyoon Jeong
Stories include a wine-obsessed man with a BESPOKE wine cooler inside a document cabinet in his WFH office; a woman who is a tad over strict about the ice in her iced beverages; and an astronaut in outer space who demands her steak be preserved in optimal temperature with minimal moisture loss, requiring a BESPOKE refrigerator’s multi-pantry defrost mode.
A beautifully designed bit of freezing fun.