Samsung gets cinematic with Egypt's premiere celebrity couple
Mona Zaki and Ahmed Helmy star in this fun four-part campaign from director Mohamed El Zayat that plays on the genre-baiting abilities of the latest Galaxy device.
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OK, so your phone is basically a fully functioning camera and edit suite in one now, so the only thing stopping you from making your own mini-movie is choosing the genre.
Aside from the directorial flourishes and fun concept from Leo Burnett Dubai, another major selling point for the films is the starring of Egyptian power-couple Mona Zaki and Ahmed Helmy, putting in playful performances that help sell the setup of identical dialogue/different scenarios to aplomb.