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Sainsbury's – Thank You

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Attempting to personally thank (and feature) everyone who works for a supermarket chain is a pretty tough pitch, but with their latest work for Sainsbury's, W+K and Private Island give it a bloody good go.

Rattling along at a breakneck pace, Thank You's charmingly stitched series of stills not only pulls forth the personalities of the genuine staff members who appear, but also make for a much more engaging and smile-inducing 'thank you' statement than many we've seen recently. 

Cleverly compiled and brought to life by director Chris Boyle, this praise-filled photo album is a picture worth sharing.

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