rubberband.'s bizarre Brand Jordan sketches
The SMUGGLER duo create some head-scratching moments for Nike's iconic footwear.
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Credits
powered by
- Agency Frosty/Vancouver
- Production Company SMUGGLER
- Director rubberband.
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Credits
powered by
- Agency Frosty/Vancouver
- Production Company SMUGGLER
- Director rubberband.
- Executive Producer Anthony Bargis
- Color No.8
- Executive Producer Patrick Milling-Smith
- Executive Producer Brian Carmody
- Executive Producer Jaclyn Larson
- Producer Luigi Rossi
- DP Pat Golan
- Line Producer Julien Floutard
- Editor Armen Harootun
- Colorist Alex Gregory
- Executive Producer Nicola Doring
- Creative Director Reginald Reggie Dankwa
Credits
powered by
- Agency Frosty/Vancouver
- Production Company SMUGGLER
- Director rubberband.
- Executive Producer Anthony Bargis
- Color No.8
- Executive Producer Patrick Milling-Smith
- Executive Producer Brian Carmody
- Executive Producer Jaclyn Larson
- Producer Luigi Rossi
- DP Pat Golan
- Line Producer Julien Floutard
- Editor Armen Harootun
- Colorist Alex Gregory
- Executive Producer Nicola Doring
- Creative Director Reginald Reggie Dankwa
Let's face it, Nike doesn't exactly need to advertise its era-defining, evergreen Brand Jordan range, so that might be why this campaign is so wilfully, and entertainingly, obtuse.
Made up of four barely-branded shorts - DNP, It's The Shoes, Range, and Socks - the SMUGGLER and Frosty Vancouver campaign plays out tiny vignettes that are related to, but not overtly about, basketball and its players/fans.
With a 16mm aesthetic, tempered pacing and joyful absence of commercial conventions, it's easy to see rubberband.'s films as less an exercise in marketing and more a homage to art commissions.
Nike – DNP
Nike – Socks
Nike – It's The Shoes
