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Hornbach – The Morning Is Ours

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With Easter approaching, there's a seasonal nod to resurrection and re-awakening in Heimat Berlin's latest campaign for home improvement chain Hornbach.

Set to some appropriately spiritual choral music, The Morning is Ours sees a series of weary DIY-ers, surrounded by rubble in half-finished bathrooms or carrying out repairs to a roof, turn to greet the dawn, their uplifted faces illuminated in an almost saint-like way by the rising sun.

The spot was directed by Stuart McIntyre (repped by Somesuch in the UK) through Anorak Film.

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