Questlove's love for the sacred spell of words
The latest iteration of The New York Times’ Independent Journalism for an Independent Life campaign takes us inside the world and words of musician, DJ, journalist and filmmaker Ahmir ‘Questlove’ Thompson.
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Credits
powered by
- Agency Droga5/New York
- Production Company division7
- Director Joshua Kissi
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Credits
powered by
- Agency Droga5/New York
- Production Company division7
- Director Joshua Kissi
- Executive Producer Kamila Prokop
- Executive Producer/Managing Director David Richards
- Editing Cut+Run/New York
- Editor Beau Dickson
- Assistant Editor Eli Beck-Gifford
- Executive Producer Ellese Shell
- Managing Partner Lauren Hertzberg
- Senior Producer Diana Mendez
- Post Production The Mill/New York
- Executive Producer Luis Martin
- Production Supervisor Matthew Engel
- Design Lead Laura Nash
- Finishing Lead Anton Anderson
- Color Primary/Los Angeles
- Colorist Kya Lou
- Producer Diane Valera
- Sound House Wave Studios/USA
- Sound Designer/Audio Mixer Aaron Reynolds
- Executive Producer Vicky Ferraro
- Producer Eleni Giannopoulos
- Producer Saul Germaine
- DP Michael Cambio Fernandez
- Production Designer Madison Hatch
- Photographer Joshua Kissi
- Finish Artist Ruairi Twohig
Credits
powered by
- Agency Droga5/New York
- Production Company division7
- Director Joshua Kissi
- Executive Producer Kamila Prokop
- Executive Producer/Managing Director David Richards
- Editing Cut+Run/New York
- Editor Beau Dickson
- Assistant Editor Eli Beck-Gifford
- Executive Producer Ellese Shell
- Managing Partner Lauren Hertzberg
- Senior Producer Diana Mendez
- Post Production The Mill/New York
- Executive Producer Luis Martin
- Production Supervisor Matthew Engel
- Design Lead Laura Nash
- Finishing Lead Anton Anderson
- Color Primary/Los Angeles
- Colorist Kya Lou
- Producer Diane Valera
- Sound House Wave Studios/USA
- Sound Designer/Audio Mixer Aaron Reynolds
- Executive Producer Vicky Ferraro
- Producer Eleni Giannopoulos
- Producer Saul Germaine
- DP Michael Cambio Fernandez
- Production Designer Madison Hatch
- Photographer Joshua Kissi
- Finish Artist Ruairi Twohig
The slick campaign film oozes a cerebral, jazz-infused Big Apple cool, while giving a glimpse into how the publication's journalism stokes Questlove’s curiousity, allowing him to explore interests, topics and obsessions, such as Wordle, the soundscape of trains, music as a form of Black expression and beyond.
Created by Droga5 and directed by Ghanaian-American filmmaker Joshua Kissi through division7, the film was shot at the iconic Electric Lady Studios in Greenwich Village, where Questlove took up residence and produced multiple albums between 1996 and 2002.
It will be featured at the Tribeca Film Festival and shown in independent theatres across the US.
As part of the campaign launch, The New York Times is encouraging all subscribers to explore how what they read can inspire who they are by launching a new interactive mobile experience, Story Portrait.
