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Shame – Nigel Hitter

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There's something inherently funny about repurposed archival footage, especially when it's accompanied by a scratchy soundtrack that would be likely to have the original subjects searching for the devil in the tape-deck.

Using this, Caviar director Maxim Kelly has created a fun and frenzied music video for UK alt-rock band Shame's ode to returning to 'normal life', Nigel Hitter.

Ostensibly a study on children's speech development, the vid soon puts the songs lyrics into the mouths of the featured tots, their bemused expressions making the delivery all-the-more hilarious.

“The idea stemmed from the lyrics," explains Kelly. "I felt like there was a paradox at play when putting the lyrics into the mouth of a baby. It seemed both stupid and quite clever (which is usually the indicator of a good idea). From the Wheels on the Bus, to the udders that keep feeding, to tying the knot on their shoes and the clothes they grow out of, to throwing their supper up the wall, or a baby’s incompetence in singling out shapes for their 'shape-sorting toy'. It all somehow seemed to fit in an odd logic. 

"The goal was to take all this randomly sourced footage and applying various post-production techniques to it, in order to create the myth, the legend, that is Nigel Hitter M.D.”

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