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Nike – You Can't Stop Us

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Split screen: imagined in 1903 by Edwin S. Porter; honed in the 60's and 70's by the likes of Norman Jewison, Richard Fleischer and DePalma; perfected in 2020 by Oscar Hudson.

OK, hyperbolic intro sentence aside, what Pulse Films' Hudson, W+K Portland, and Joint's editors Peter Wiedensmith and Jessica Baclesse have done with the remarkable You Can’t Stop Us is nothing short of cinematic magic.

Splicing together the actions of athletes in different disciplines, the spot uncannily matches movement, momentum and poise to create a truly unifying image of individuals striving for sporting perfection.

Narrated by soccer [*cough* football] ace Megan Rapinoe and featuring such familiar faces as LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick and Kylian Mbappé, Hudson's film not only acts as a new benchmark for lockdown filmmaking - archival footage being used in a genuinely innovative way - but also marries the brands ethos, message and vocal commitment to change in a technically impressive, creatively inspired manner.

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