Oscar Hudson's stunning split screen for Nike
Splicing perfectly matched action from various sportspeople, W+K Portland's show-stopping spot is a marvel of cinematic craft and editing expertise.
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Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Pulse Films/USA
- Director Oscar Hudson
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Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Pulse Films/USA
- Director Oscar Hudson
- Executive Creative Director Jason Bagley
- Executive Creative Director Eric Baldwin
- Creative Director Alberto Ponte
- Creative Director Ryan O'Rourke
- Copywriter Dylan Lee
- Art Director Naoki Ga
- Director of Production Matt Hunnicutt
- Executive Producer Jake Grand
- Executive Producer Krystle Mortimore
- Senior Producer Katie McCain
- Senior Producer Byron Oshiro
- Executive Producer Darren Foldes
- Executive Producer Davud Karbassioun
- Managing Director Hillary Rogers
- Editor Peter Wiedensmith
- Audio Mixer Noah Woodburn
- Assistant Audio Mixer Natalie Huizenga
- Executive Producer Leslie Carthy
- Colorist Daniel de Vue
- Executive Producer Thatcher Peterson
- VFX Supervisor Patrick Murphy / (VFX Supervisor)
- CG Supervisor Andy Wilkoff
- Managing Director Jennifer Sofio Hall
- Executive Producer Kim Christensen
- VFX Producer Everett Cross
- VFX Producer Andrew Rosenberger
- DP Logan Triplett
- Editing Company Adam Wilson
- Editor Jessica Baclesse
- VFX Producer Jillian Lynes
Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Pulse Films/USA
- Director Oscar Hudson
- Executive Creative Director Jason Bagley
- Executive Creative Director Eric Baldwin
- Creative Director Alberto Ponte
- Creative Director Ryan O'Rourke
- Copywriter Dylan Lee
- Art Director Naoki Ga
- Director of Production Matt Hunnicutt
- Executive Producer Jake Grand
- Executive Producer Krystle Mortimore
- Senior Producer Katie McCain
- Senior Producer Byron Oshiro
- Executive Producer Darren Foldes
- Executive Producer Davud Karbassioun
- Managing Director Hillary Rogers
- Editor Peter Wiedensmith
- Audio Mixer Noah Woodburn
- Assistant Audio Mixer Natalie Huizenga
- Executive Producer Leslie Carthy
- Colorist Daniel de Vue
- Executive Producer Thatcher Peterson
- VFX Supervisor Patrick Murphy / (VFX Supervisor)
- CG Supervisor Andy Wilkoff
- Managing Director Jennifer Sofio Hall
- Executive Producer Kim Christensen
- VFX Producer Everett Cross
- VFX Producer Andrew Rosenberger
- DP Logan Triplett
- Editing Company Adam Wilson
- Editor Jessica Baclesse
- VFX Producer Jillian Lynes
Split screen: imagined in 1903 by Edwin S. Porter; honed in the 60's and 70's by the likes of Norman Jewison, Richard Fleischer and DePalma; perfected in 2020 by Oscar Hudson.
OK, hyperbolic intro sentence aside, what Pulse Films' Hudson, W+K Portland, and Joint's editors Peter Wiedensmith and Jessica Baclesse have done with the remarkable You Can’t Stop Us is nothing short of cinematic magic.
Splicing together the actions of athletes in different disciplines, the spot uncannily matches movement, momentum and poise to create a truly unifying image of individuals striving for sporting perfection.
Narrated by soccer [*cough* football] ace Megan Rapinoe and featuring such familiar faces as LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick and Kylian Mbappé, Hudson's film not only acts as a new benchmark for lockdown filmmaking - archival footage being used in a genuinely innovative way - but also marries the brands ethos, message and vocal commitment to change in a technically impressive, creatively inspired manner.
