What is the most creative advertising idea you’ve seen recently?

The Lego Rebuild The World film created by Traktor is pure magic, and the kind of inventive comedy we’ve come to expect from those mad geniuses. Perfect marriage of brand, idea, and director(s).

LEGO – Rebuild The World

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What website(s) do you use most regularly?

Motionographer, because it’s always opening my eyes. LinkedIn, for all the reasons you’d imagine, like connectivity in our industry. Oh, and shots, of course.

What’s the most recent piece of tech that you’ve bought?

Sonos paired with an Apple Music subscription. Not so recent, really, but I use it every day. A search engine for the world of music, past and present, that I can program from my phone and adjust for every room in the house, office, hotel room, even. An infinity of playlists, new discoveries, old favourites, the record collection I could only dream about in times past. Yes, digital compression likely sacrifices the audio quality of analog and vinyl, but the catalogue is incomparable. 

What product could you not live without?

It’s a cautionary tale, to be sure, but the iPhone. It’s the way we live, for better or worse. I try to avoid looking at the analytic that tells me how much screen time I’m using per day, per week. Too depressing.

What’s the best film you’ve seen over the last year? 

Sian Heder’s CODA.

What film do you think everyone should have seen? 

Harry Macqueen’s Supernova. It’s a film about love, and life, and facing death with dignity. Not the topic most people are dying to see (sorry), but in the hands of Stanley Tucci and Colin Firth, and their director, it’s quite a moving thing.

What’s your preferred social media platform?

Instagram. The ability it opened up for anyone - everyone - to communicate via images of their own creation, their own choosing, and with a theoretically unlimited audience, has been revolutionary. As with the iPhone, however, there are two sides to that tale.

What’s your favourite TV show? 

The Great British Bake Off. A guilty pleasure, but baking is a meditation I’ve enjoyed for years, when there’s time, because that’s what it takes, time. There's just something warm, human, charming about this series. The quirky characters, the amazing creations. Ludicrous, but there you are.

What’s your favourite podcast?

Sam Harris’ Making Sense, and/or Alec Baldwin’s Here’s The Thing.

What show/exhibition has most inspired you recently?

Louise Bourgeois To Unravel A Torment, at the Voorlinden Museum in Den Haag.

What’s the most significant change you’ve witnessed in the industry since you started working in it?

Speed. The speed at which work is made, and the often unrealistic expectations of the speed at which the work should be made, according to some.

If there was one thing you could change about the advertising industry, what would it be?

The trend toward short-term, quarterly profit strategies, at the expense of long term brand building. Creativity and craft are too often sacrificed, as are the brands they could best serve.

Who or what has most influenced your career?

Agency creatives and film directors who, against mountains of pressure, refused to compromise their visions and, in the end, were validated by amazing work. I learned from them all, too many to mention, but still too few that it’s all about the work, because that’s what survives.

Tell us one thing about yourself that most people won’t know.

That I watch The Great British Bake Off. Please don’t tell.