Olivia Rodrigo gives us Deja Vu
With a touch of humour, pop vibrance and lightness mixed with cinematic visuals, the short pulsates with energy and straddles the line of reality.
Filmmaker Allie Avital’s latest video Deja Vu for pop sensation Olivia Rodrigo is a vibrant tale of mutual obsession and merging identities. Layered with filmic techniques, rich imagery and textures, Avital creates an elevated reality that’s both dreamy and fittingly reminiscent of the track’s title.
Drawing inspiration from a wide array of films and television such as Ingrid Goes West, Killing Eve, 3 Women and Persona, Avital cleverly crafts what initially appears to be a one-sided curiosity, as Olivia obsessively studies the other girl, watching her on TV screens, copying her and literally “trying on” her life.
With a touch of humor, pop vibrance and lightness mixed with cinematic visuals, the short pulsates with energy and straddles the line of reality. As the film progresses, Avital slowly reveals a mutual infatuation between the two girls, ultimately culminating in a merge of identities.
“Olivia is such a collaborative and generous creative spirit and it made the process so much fun. There’s a particular internal logic to the video, and I was so lucky that Olivia, the crew, and the editor were as excited as me to develop and pursue a concept like this. We were all speaking the same language by the end of the project, communicating on another level based on the rules within the world we’d built.”
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