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New Zealand Police – 2 Metres Please

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OK, we may be a little late off the mark with this one considering New Zealand has totally nailed the whole 'not getting coronavirus' thing, but their public safety videos entreating people to stay in their homes are too good not to share.

Utilising the cast of mockumentary comedy horror series Wellington Paranormal and writer/director Paul Yates, local creative agency Wrestler created a 15-part Covid-19 Campaign YouTube series designed as an accessible and fun way to engage and educate young New Zealanders about how to stay safe, but which also did not shy from more difficult subjects such as domestic violence and crime.

“We have a powerful social media following and it’s essential we use it to maximum effect during this challenging period,” says Deputy Chief Executive New Zealand Police, Jane Archibald. “People have come to expect just a little humour from us, it’s part of our brand, so we wanted to engage with New Zealanders on our social platforms in a campaign style they are used to.”

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New Zealand Police – Top Twin

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New Zealand Police – Patrol

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New Zealand Police – Clarke Gayford

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New Zealand Police – Wellington Paranormal: Distance And Isolation

The campaign, which was shot in lockdown and aligning to safety guidelines, garnered over 7 million views (almost 1.5 times the country's population) and led to a second content series for children commissioned by New Zealand’s Ministry of Education.

Now looking like one of the first countries to return to a vague sense of normal, thanks to Prime Minister Jacinda Ardern’s swift and decisive actions, New Zealand's production scene is heading back to work. “As the world comes to terms with how COVID-19 has transformed our lives and the creative industry, says Ben Forman, Wrestler CEO, "New Zealand finds itself in the unique and enviable position of being able to open back up for work. What this means for the advertising industry is that we’re in a position to resume production, albeit with a few restrictions to ensure a safe working environment. New Zealand also represents a huge diversity in landscapes meaning we can readily ‘sub-in’ for familiar places across the globe,” .

Kris Hermansson, Wrestler Creative Director, adds, “New Zealand can service the rest of the World with high end production, lush locations, insanely talented talent, and no more Zoom screen content. Because there’s only so many ways you can make video conferencing look… next level amazing. The ‘tyranny of distance’ no longer applies to just New Zealand. We are all trying our best to make it work in a world where keeping safe, avoiding physical contact and wearing those track pants again is our new norm. 

"If we’re going to take risks it shouldn’t be with our health, but with the way we work together, apart, going forward.”

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