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Central Beheer – Freedom

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It takes guts to stick with a campaign for 45 years. Or maybe just one really good idea. 

In this episode, er… ad, a young man gets out of prison, seemingly heading home, carefree and excited to get back on the outside. He goes to a convenience store, gets a can of soda, and before you know it, he’s gotten his DNA all over a new crime scene. 

With a twist that makes you wince in sympathy, Centraal Beheer and DDB Unlimited’s ads keep up their humorous edge with Freedom. The series is legendary in the Netherlands for its production value and cheeky wit, and this ad is no exception. 

Directing this return to the Just Call Us series (the last ads were a Hulk Hogan themed series in 2017) is internationally acclaimed film and commercial director Matthijs van Heijningen Jr. It was produced by Bonkers United.

Some other great ads from the series are below:

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Centraal Beheer Achmea – Centraal Beheer Achmea: Welcome

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Centraal Beheer Achmea Insurance – Centraal Beheer Achmea: Birdie

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Centraal Beheer Achmea – Hulk Hogan

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