Share

Nike – You Can't Stop Us

Credits
powered by Source

Unlock full credits and more with a Source membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

It's interesting that, despite the intentions of creatives and filmmakers to tell a specific narrative, film can sometimes take on an even greater resonance because of the period into which it's released 

Such is the case with Crowns&Owls' powerful You Can't Stop Us for Nike and Wieden+Kennedy Tokyo concerning Shim Suk-hee; the female gold medalist speed skater and national icon, whose bravery in confronting her experience with systematic physical, sexual and mental abuse within 2019 South Korean sport triggered a widespread movement, forever changing legislation and discourse around the subject. 

To convey the story, the collective developed an idea of setting the piece inside an ominous concrete tunnel, where Suk-hee starts her journey alone, before being joined by the next generation in South Korean speed skating, who follow her out of the darkness and into the light. 

Click image to enlarge
Above: Behind the scenes shots of the shoot.


Proving a colossal technical challenge, requiring the team to build a tunnel in one of South Korea’s largest indoor ice rinks, technocranes, snoricams, ice rickshaws, probe lenses and two amazing local ice hockey players who learned to be camera operators within two days were just some of the elements relied on.

The result is a breathtaking film that not only exemplifies the achievements of Suk-hee, but also proves an appropriate metaphor for those who have or are experience real-life struggles at the moment, of which there are no shortage.

Share