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TK Maxx – TK Maxx The Right Way

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If the likes of Singin' in the Rain, La La Land and West Side Story get your toes tapping, then you'll definitely appreciate this musical extravaganza from TK Maxx.

Wieden+Kennedy London have composed a singalong-worthy campaign for the designer discount chain, in which an ensemble of shoppers do their best to convince the doubters  and provide a few handy tips on how to shop 'the right way'. 

One woman complains that rifling through the racks requires the patience of a saint, at which point a jolly ginger bloke slides down on a ladder to advise her: 'Don't pull out your hair / Start somewhere easy like kids or homeware.' Ticking off every musical trope, including a flock of animated blue-birds, it makes for an enjoyably kitsch campaign.

The spot was directed by Gary Freedman through Independent Films.   

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