TOPS – You're Not Gonna Miss A Thing

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Directed by Un Wuthisak Anarnkaporn and produced by Sawanya Jumchart, You’re Not Gonna Miss a Thing is targeted at Thai citizens who've lived overseas and returned, and are missing their favourite Western products. 

The comedic campaign stars a variety of TopClubs items that take the spotlight in intimate scenes from consumers’ lives, such as a man tucked up in bed watching his beloved bottled water sleep, and a doctor's office where an elderly gentleman is diagnosed with a packet of vegetable crisps in his X-ray. 

The spot is aptly soundtracked by the classic rock song I Don’t Want to Miss a Thing by Aerosmith, which hilariously juxtaposes the tongue-in-cheek emotional scenes.