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Nescau – Teodoro

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A lot of things happen in 20 years. Children grow to adults. Technology leaps expectations. Plastic... stays the same.

Showcasing the everlasting effect of plastic waste in a tight and effective manner, Nescau, Nestlé’s leading chocolate beverage brand in Brazil, has created Teodoro - a smart spot that shows the ageing process of the titular character in comparison to a drinking straw left in the ocean.

Neatly aping the 'one second a day' fast-paced montage style of many a web-film, Ogilvy Brazil manages to both intrigue and educate in a surprisingly short space of time.

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