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McDonald's – We Could

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We can all spot advertising cliches a mile off. However, spoofing them successfully is another matter, as it takes a lot of skill to match the undeniable craft needed to establish the trope in the first place.

Thankfully, in their new spot for McDonald's McCafe coffee range, Leo Burnett and Academy Films directing duo Us have managed to nail the art direction and tone of pretty much every commercial conceit in the book. 

Building on the success of its Great tasting coffee, simple campaign over the last two years, We could sees the brand ape methods like 'models holding cups', 'the humble origin story' and 'arty symbolic dance'  with aplomb.

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