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Suntory – Samurai

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I mean, I wouldn’t mind a soft drink made by katana, but I’m not making the decisions here. 

With bold design and cheeky copy, this pair of ads for the Japanese soft drink company takes a fun idea and pushes it to the extreme. Japan is known for wacky ads, and this duo works because of the restraint and focus on the actor’s reactions. 

The agency lead is The Monkey out of Sydney. Connor Gilhooly, of Mr+Positive directed Sumo and Samurai.

Suntory – Sumo

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