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Liquid Death – Keep the Underworld Beautiful

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Directors Jeff + Pete nail satire with an Iron Maiden in Keep the Underworld Clean, a fun film for the boundary-pushing Liquid Death, canned water company.

Liquid Death keeps up its forked tongue-in-cheek branding style with a PSA from hell about single-use plastic bottles. Turns out, pollution isn’t just affecting life earth, but the afterlife too. An up and coming demoness gives us a tour of the chthonic garbage pile that’s been built up over years of human pollution… And the locals are sick of it!

Coming out of Reverie Content, the spot is bright and delightfully comedic, and the demons that we meet along the way involved in various torture schemes shouldn’t be as hilarious as it is, but honestly who wouldn’t want a ray gun that turns people’s brains into a pile of snakes. With a strong concept out of Party Land, Marina Del Rey, Keep the Underworld Clean addresses a real issue with single-use products without sounding preachy or condescending.

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