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Home. Is that where you sleep? Work. Does that mean a 9 to 5 job? Does Love have to be forever? 

There was only one right answer to those questions before. But, what about now?

That’s the insight Audi uses to connect with a younger audience: nowadays there is no longer one only right answer for everything. Everybody has their own, instead.

DDB Barcelona signs the latest work for the Brand under the “Whatever that means” concept to launch the new Audi Q3 Sportback, its first SUV coupé that redefines the concept of an urban car with a TVC, print ads and social media content.

Audi – Whatever That Means

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All the power of quattro technology for any road, along with a design that highlights all its muscle to make you shine in the urban jungle. Is it only for the city

Is it rather to get out of it? What does this car mean? Well, whatever. Because there are a million right answers for everything, plus one: yours.

The campaign, produced by Movie Magic International and directed by Marcos Mijan, will be adapted to different markets internationally.

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