Intersport off and running with new Adidas campaign
Intersport has launched a new TV spot that highlights two exclusive colours of the new Adidas Solar Drive running shoe.
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This new spot tells the story of people brought together thanks to the power of sport and shows how sport can create a bond between very different people, in this instance, two runners who are very different in terms of age, social status and their way of running.
The spot was created by the Marystone Agency and directed by Rudi Rosenberg, and the campaign offers a sneak preview of Call of the Wild, a song from French musician and DJ Agoria. The song has been specially launched with the spot and the full album will be revealed at the end of April.