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In many ways, we live in lonely times. As the world is still battling the pandemic and enforcing social restrictions, research shows a rise in loneliness for several age groups. 

To fight this troubling development of mental health concerns, Danish flower delivery network Interflora has launched a new campaign in collaboration with three organizations focused on loneliness (Psykiatrifonden, Folkebevægelsen Mod Ensomhed, Børns Vilkår). For the campaign, Interflora has launched a gilded flower pin from which all benefits will be donated to the fight against loneliness.

The main spot of the campaign is a visual of flowers withering in a time-lapse, reminding us of the importance of taking care of each other. The shoot included more than 50 flowers and cameras rolled with timelapse shooting non-stop for seven weeks. 

Interflora – Remember One-Another Flower

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The film is directed by Martin Werner and produced by Bacon with &Co. as agency.

A voiceover explains how both flowers and people need attention and nurturing, while beautiful and oddly dramatic images of crumbling flowers give the film a visceral feel.

The Remember One-Another Flower is designed by Danish singer and X Factor judge Oh Land.

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