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HiRoad – Shopping Cart

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There are those who scoop their doggy’s poop, who hold the lift, who return the shopping trollies to their rightful homes and those who leave in their wake wandering carts, closed lift doors and ploppy pavements.  

Created in collaboration with FRED & FARID Los Angeles, and directed by Sam Holst, the ad Shopping Cart highlights the fleeting everyday decisions we make that can positively or negatively affect the lives of others.

The FRED & FARID team commented: “We were really inspired by the stance HiRoad was taking in the car insurance category. With the conscious driving decisions you make from keeping within the speed limits, to not using your phone when the car's in motion, you aren't just doing a service for yourself but for others on the road and HiRoad wants to reward you for that.” 

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