New Hahn Ultra Crisp campaign doesn't lose its head
This brand new campaign for a brand new beer aims to show that you don't need to limit yourself to being one thing.
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The campaign, called Ultra Good Inside, is a slightly edgier beer spot that showcases a guy whose head keeps changing as he makes his way to a party. From boxing glove, to football, to TV and bicycle, the spot aims to show that Hahn drinkers are defined by one particular thing. “We wanted to create a unique visual feel that was darker, edgier and slightly brooding in its execution," says the brand's Marketing Director, Gerard Smith. "Hahn Ultra Crisp brings a sort of punk rock mindset and bold attitude that’s refreshing in a world distracted by beach yoga and quinoa."