Government's EU campaign points to a new future
UK citizens may have forgotten all about that dreaded 'B' word over the last few months, but this new campaign about the UK's EU departure reacquaints us and takes aims at the future.
A campaign which aims to prepare the UK for its new relationship with the EU, post-Brexit, has been released.
Created by MullenLowe London the the agency was briefed to come up with "an engaging and action-oriented campaign to prepare the UK for the end of the transition period on 31 December 2020".
The 60-second spot sees a multitude of workers from across a series of industries going about their business as an array of differently designed arrows point to the future, a future that... well, let's not get back into all that.