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Formula 1 – The Countdown Begins! | We Race As One

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Getting into the mindset of F1 drivers, whose reactions and muscle memory means that they can scoot around a track at speeds that would make Road Runner dizzy, is a tough task, but this new commercial, celebrating the launch of the 2020 season, might just do it.

With The Countdown BeginsWieden+Kennedy London attempt to summon the exhilaration, adrenaline, aggression, competitiveness, grit and pride that all drivers and teams possess.

Roaringly spliced together by editors Diz Toba and Leanne Redfern, this fast-paced, captivating dive into the racer's mind should satisfy anyone's need for speed.

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