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Audible – Fly Audible And Travel The World

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This year the UK will be settling in for staycations aplenty as travel restrictions and an underlying sense of caution threatens the usual trip abroad. 

But perhaps, there’s another way to get away. Audible has always offered listeners the chance to escape to any number of fictional or factual destinations, but now they’ve gone even further. Their latest campaign, created by Fold7, asks us to fly Audible, transporting its users across space and time, to offer a much needed escape this summer.

Directed by Mark Denton through Thomas Thomas Films, and voiced by Julian Barratt, the TV spot takes us through a snapshot of the different places Audible can transport listeners to; from city breaks in (not so) friendly Gilead, warmer weather on the surface of Mars, or something with a little more fight, beyond the wall.

“We need a creative shift in mood and with summer plans shelved, it’s a good time to spread a little joy," said Ryan Newey, Founder and CCO, Fold7. "Recasting Audible as the ideal travel partner for lockdown, transporting us to exciting and faraway literary destinations, we felt we could have some fun harking back to an era when the advertising was as special as travel itself.”

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