First Cannes Lions winners announced for 2021
The first of the 2021 Cannes Lions winners have been announced for the Outdoor, Print, Design, Health & Wellness, Pharma and Print & Publishing Lions.
For the first time in two years the Cannes International Festival of Creativity has announced winners for its coveted Lions trophies.
With the awards element for 2020 cancelled due to the coronavirus pandemic, 2021's festival kicked off today with the awarding of trophies for six categories during a virtual awards presentation. Juries have been judging work from across 2020 and 2021; they will award one Grand Prix for each Lion but will also have the option to award a Grand Prix for each year if they so wish.
There were 2,052 entries in this category, from which the jury awarded three Grands Prix, alongside 13 gold, 21 silver, and 27 bronze Lions. DAVID Miami, INGO Stockholm and Publicis Romania were the trio of agencies behind one GP-winning idea for Burger King's Day 28, Day 32 and Day 35 campaign, which also took a gold Lion.
Publicis Conseil in Paris also took home a Grand Prix for their Village Electrique work for Renault. The third of the three Grand Prix winners came from another Publicis office, this time Publicis Milan, for its Heineken campaign, Shutter Ads.
Other notable winners were ALMAP BBDO Sao Paulo which which took home gold for Havianas' Alpargatas campaign and bronzes for Snickers' Hunger Cast and Doritos Wasabi. Serviceplan in Munich took a gold Lion for its campaign for MINI, and another gold for Lifeboat; The Experiment for Seawatch.
For the full list of Outdoor Lions winners, click here.
Health & Wellness Lions
There were 1,300 entries to the Health & Wellness Lions, from which the jury awarded eight gold, 15 silver and 22 bronze Lions. It was the triumph of the hashtag in this category, which celebrates creativity for personal wellbeing, as two Grands Prix winners were announced for two integrated campaigns. TBWA\London took one for its 2019 Beco campaign #stealourstaff, which raised awareness of the ‘Disability Employment Gap’, and which also took a silver Lion. The other Grand Prix was awarded to AMV BBDO London for its Libresse/Bodyform taboo-busting campaign, #wombpainstories, which also took one gold and two silver Lions across the category.
For the full list of Health & Wellness Lions winners, click here.
The Design Lions, which award visual craftsmanship, also hailed two Grands Prix from 1,262 entries. AKQA Stockholm picked up one for H&M’s H&M Looop, the world's first in-store recycling system that turns old garments into new ones. The campaign also took home a silver Lion. The second Grand Prix went to Superunion London/Notpla Limited London for Notpla, a revolutionary material which aims to make plastic disappear.
For the full list of Design Lions winners, click here.
The Pharma Lions celebrate life-changing creativity and received 509 entries from which three gold, eight silver, and 10 bronze Lions were awarded. The Grand Prix was presented to Area 23, an FCB Health Network Company in New York, for Woojer’s Sick Beats, the world's first music-powered airway clearance vest for cystic fibrosis. “To turn tech to such an important, beautiful use, in such a cool way, really blew everybody away in the jury room," said Jury President, Anne de Schweinitz, Global Managing Director at Healthcare FleishmanHillard. "There was an underlying feeling that this was going to be something really special.”
For the full list of Pharma Lions winners, click here.
Print & Publishing Lions
Work that demonstrates outstanding creativity in printed media is what the Print & Publishing Lions are all about. From a total of 1,012 entries the jury for this category gave one Grand Prix as well as five gold, nine silver and 15 bronze Lions. The Grand Prix was awarded to Ogilvy London/Ogilvy Toronto for Courage is Beautiful, the work for Dove that celebrated the strength and determination of frontline workers amid the coronavirus pandemic. Speaking about the Grand Prix, Jury President Liz Taylor, Global CCO at Leo Burnett & CCO of Publicis Communications North America, said that they had created something that was “insightful, beautiful and smart, that was true to their brand - not just doing it to do it - and lived beyond our industry.”
Elsewhere, DAVID Miami, INGO Stockholm and Publicis Romania added to their Outdoor Grand Prix with a gold Lion for Burger King's Day 28, Day 32 and Day 35, also adding in Day 33, just for good measure.
For the full list of Print & Publishing winners, click here.
Lions Health Grand Prix for Good
This award is given to work created for non-profit organisations and charities and was handed to AMV BBDO London, for addresspollution.org, which was created for the Central Office for Public Interest [COPI]. The campaign sought to give every Greater London resident the ability to check air pollution levels at their doorstop, and made air pollution disclosure a legal obligation for estate agents, landlords and property owners.
Healthcare Network of the Festival
1. FCB Health
2. The BlocPartners
3. McCann Health
Healthcare Agency of the Festival
1. Area 23, an FCB Health Network Company, New York, USA
2. The Bloc, New York, USA
3. VCCP Health, London, UK