Fan passion fuels NFL's 100th season
A host of NFL stars feature in this new spot that celebrates the centenary of the league.
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The NFL, in partnership with 72andSunny Los Angeles, taps into the deep love people feel for the game of (American) football as a way to kick off the NFL’s 100th season.
Directed by Somesuch's Stuart McIntyre, the film, called We Ready and featuring NFL stars including Alvin Kamara, DeAndre Hopkins and Christian McCaffrey, captures the fan and player passion that lives everywhere from locker rooms, and fields to face paint and tattoos.