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Erste Bank – Road To Glory

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Erste Group, a financial services provider in the eastern part of the EU, has released this new spot in support of their sponsorship of the League of Legends European Championship.

Recognising the growing popularity of esports, the brand's new campaign, created by Jung von Matt Hamburg and directed by Bernd Faass through Element e, is a 50-second film that shows how a young gamer overcomes initial doubts to succeed in esports. 

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