Share

Creative design and mixed media studio LOBO conducts the Eisenbahn locomotive once again on its barreling journey to collect and deliver classic beer ingredients in a stop-motion spot for the brewery, out of agency SUNO United Creators

Directed by Gabriel Nobrega, Eisenbahn founder Juliano Mendes steers the train down dizzying tracks, collecting payloads of hops, grains and more, heating up the beer making process. 

Eisenbahn – No Detail Is Too Small For Beer Lovers

Credits
powered by Source

Unlock full credits and more with a Source membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

Matching the spirit of “craft” that remains the basis of Eisenbahn’s philosophy, the spot was produced with a combination of live action and playful animation styles including pixelation, and mixed-media live elements seeing the train along its tracks--and even diving into the lager itself. 

LOBO constructed an entire bar in-studio for the shoot, printing every frame of animated sequence on actual cut and painted cardboard. 

Share