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Deichmann – SWYA5

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What is style? asks this peppy campaign for Deichmann - and though you're none the wiser by the end, it's nonetheless an enjoyable watch.

Created by Grey Düsseldorf and helmed by CZAR's Hauke Hilberg, the spot shows off the German footwear store's freshest kicks via an eye-popping melange of live-action, animation and CGI. If only more fashion films had this sort of chutzpah. 

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