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Honda – The Price

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From zooming through terrible weather to spinning off during a dramatic fall, The Price, DDB Paris' exuberant film for HONDA Moto France, doesn't shy away some of the more painful aspects of riding a motorbike.

Constructed from crowd-sourced footage, the film feels authentic - clearly communicating to those that love to bike but expounding its virtues (and pitfalls) to those that don't through snappy editing and witty (if somewhat lost in translation) captions.

Chock full of immersive POV shots, and with a thrilling race to the end, this speedy ode to biking is a enjoyable ride.

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