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McDonald's Canada – Friends Wanted

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Let's face it, it's always nicer going to a workplace where you can count your colleagues as genuinely friends.

To kickstart this process, McDonald's in Canada has launched a new initiative inspiring buddies to apply together for some sweet, burger-flipping fun. Promoting this cute policy are a couple of delightfully understated comedic spots from Circle's James Haworth and agency Cossette. Presenting relatable scenarios, the Friends Wanted's charm comes from the authentic performances from the young actors, captured in a fly-on-the-wall, handheld style that allows the humour of the moment to shine through.

McDonald's Canada – Friends Wanted

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As director Haworth surmises, “Great comedy is often found in the reaction to an action. The key to this campaign was keeping our performances natural and understated, our framing simple, and letting the inherent funniness of the scenarios play out in their own time.”

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