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Coca-Cola – Little Giants

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Shot with a caring eye and concerning people for whom the daily job recently became a lot more hazardous, argentinacine and The Cyranos lovely Little Giants for Coke is a real heartwarmer.

Dedicated to small merchants throughout Latin America, the campaign is accompanied by the movement #CompraCerca [#buyclose], a drive promoted by the company that invites the community to buy in neighborhood stores, thus supporting the small merchant and the local economy that has been affected by the pandemic.

Put together by Daniel Rosenfeld and Augusto Giménez Zapiola, this film's inspirational message and affectionate capturing of the 'new normal' makes for a genuinly compelling watch.

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