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Tide Clean Jersey Swap

Tide keeps delighting us with every new batch. It’s so rare to see consistently good FMCG work that “only” aspires to keep our socks clean while entertaining us. Clean Jersey Swap is our favorite of the work coming from Saatchi NY this year. Painfully simple and fun.


Michelob Ultra Courtside

From FCB NY, Ulta Courtside is clearly one of the strongest contenders from this side of the Atlantic. It’s got everything you’d hope for in an integrated idea—yes, even Obama shows up—so it should come back home with a few lions. Not that flying to Cannes is a possibility, but at least no one thought of filling the Grand Palais auditorium with a thousand screens and adland’s faces reacting in real-time during the ceremonies!

Michelob Ultra – Michelob Ultra Courtside

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Mastercard True Name

Mastercard’s True Name via McCann NY is a great initiative that allows transgender customers to use their preferred name on their credit card. It has all the ingredients to sweep in any categories about innovation and PR.

Mastercard – True Name

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Starburst Best Enjoyed Vertical

Starburst Best Enjoyed Vertical is as good as film conceived for mobile can get. Surprising and impeccably executed. Hats off the DDB Chicago team who worked on this one.


Apple The Whole Working From Home Thing

After a long year trapped in our bedrooms while keeping all the plates spinning, Apple’s The Whole Working From Home Thing is a fantastically well-edited film that will bring a big smile to the film and film craft jury members.

Apple – The whole working-from-home thing

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Change the Ref The American Shamecards Collection

Since it’s an important cause that can’t get enough attention, we’ll humbly highlight The American Shamecards Collection from our peers at the MullenLowe Boston office: a compelling collection of postcards richly crafted by thirty different illustrators that shows how a lack of gun laws is changing America’s cities.


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