Calabash turn Lucky Charms into Loki Charms in mischievously delicious spot
Longtime Lucky Charms animation studio handles one-of-a-kind cross-promotion.
In celebration of Loki‘s release this week, Disney and Marvel have teamed up with Lucky Charms for a magical makeover, transforming the beloved cereal into Loki Charms for a limited edition Loki Charms cereal box.
Chicago based animation studio Calabash, who have been animating Lucky the Leprechaun for years, handled the animation for the TV spot, which just began airing yesterday.
The spot begins similarly to past Lucky Charms, but things take somewhat darker turn when Lucky goes through a portal and comes back as Loki, looks into the camera and says in a sinister voice: “they’re mischievously delicious."
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