Bindery EP Carter Collins elevated to partner
As Partner, Collins will lead Bindery’s direct-to-brand offering, which accounts for 70% of the business.
Since joining in 2015, Collins has been instrumental in growing Bindery into a modern production partner that offers integrated, full-service capabilities across branded content and original entertainment. As Partner, Collins will lead Bindery’s direct-to-brand offering, which accounts for 70% of the business.
“Carter is the epitome of a modern maker. He’s deeply connected to the craft and a great shepherd of our clients’ brands,” said Greg Beauchamp, founder of Bindery. “Over the past four years, Carter has helped shape Bindery into a full-service studio, while also producing our most award-winning original content. We’re lucky to have his leadership.”
Collins’ noteworthy accomplishments include forging new relationships within the booming DTC and direct-to-brand markets. He oversees strategy, creative and production for DTC sock brand Bombas and was behind a dozen successful campaigns in 2019 alone. This has led to more work for DTC brands including Brooklinen, Birchbox, Stitch Fix, Myro, Etsy, SeatGeek and Verishop.
On the original content side, Collins recently produced ZION – a short documentary film that premiered at Sundance, where it was acquired by Netflix and went on to have a successful festival and awards run including winning two Emmys and being one of ten films to be shortlisted for the 2019 Academy Award for short documentaries.
“Bindery’s approach is modern, integrated and led by actual makers. One that streamlines the process and is aligned with the realities of marketers and the media landscape,” said Collins. “I’m excited to grow our practice that marries a filmmaker-led approach with speed and efficiency.”
Prior to Bindery Collins worked at a variety of agencies, most recently Johannes Leonardo, where he led multiple accounts, including adidas Originals, as well as business development. Throughout his career, he's worked on a number of creatively-awarded campaigns that have been recognized by shows such as The Clios, Webbys, D&AD and Cannes Lions, including a Grand Prix.