betFIRST makes it fast
The Belgian betting company cranks up the speed in this new campaign.
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Set in an urban landscape and taking in basketball, football and cycling, the spot stylishly - and speedily - illustrates that betFIRST can help you play the odds fast.
“We really enjoyed making this film," said Julien Martorell, one half of directing duo Julien et Quentin. "The creative idea of exploiting the topic of speed spoke to us very quickly, as did the staging, the cinematography, the movement and transitions, and the dynamic sound.”
"Julien & Quentin were tasked with translating 'speed' into a fresh visual language that's still comprehensible and entertaining to look at," added Odin Saillé, Creative Director at Mutant. "They succeeded at visualising this in a multitude of creative ways: from shape deformation on a football, to high pitched voice effects and first person point of views."