Share

Audi – Jekyll and Hyde

Credits
powered by Source

Unlock full credits and more with a Source membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

Robert Louis Stevenson's classic tale of split personalities, The Strange Case of Dr Jekyll and Mr Hyde, is the inspiration behind Audi's latest campaign.

Created by Paris shop Romance, the atmospheric spot unveils the darker side of the S6 and S7 via a chilling extract from the gothic tale - the pivotal moment when the doctor's evil alter-ego is revealed. Eerie shots of the full moon and mist wafting around the car heighten the dramatic tension.

The ad was helmed by Alex Courtes through Insurrection.

Share