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Apple – The Future of Sleep

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Created by Apple and directed by Ian Pons Jewell through Reset Los Angeles these three new Apple Watch spots showcase three different health benefits of the device.

The Future of Sleep [above] is a somnambulistic spot featuring a dissolving bedroom which brings the term 'going under' to surreal life. The Future of Workouts [below], meanwhile, takes us from the bottom of a pool to the surface of the sea, via shoals of fish and a huge whale to illustrate the ways in which the Apple Watch can keep track of fitness.

Lastly, The Future of ECG [below] is a location-hopping commercial that takes us from a kitchen, to a park, to a tennis match, to the dentist and beyond as we're told that the watch is able to take a ECG of its wearer whenever and wherever.

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Apple – The Future of Workouts

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Apple – The Future of ECG

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