Apple Watch keeps an eye on health
A trio of new spots for the Apple Watch Series 6 highlight the health benefits of the device in a stylish and sometimes surreal way.
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The Future of Sleep [above] is a somnambulistic spot featuring a dissolving bedroom which brings the term 'going under' to surreal life. The Future of Workouts [below], meanwhile, takes us from the bottom of a pool to the surface of the sea, via shoals of fish and a huge whale to illustrate the ways in which the Apple Watch can keep track of fitness.
Lastly, The Future of ECG [below] is a location-hopping commercial that takes us from a kitchen, to a park, to a tennis match, to the dentist and beyond as we're told that the watch is able to take a ECG of its wearer whenever and wherever.