Amy Kean asks; Karen, meme or mean?
We continue with YDA Week 2020 as Brand and Innovation Director and Partner at &us, Amy Kean, looks at humour in the age of social media and the impact on culture of memes.
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In the first of today's YDA Week 2020 posts, Amy Kean unpacks the world of memes and asks how they impact on culture and the industry.
After yesterday's 1-to-1 interviews with Justin Reardon and Pamela B Green, Kean, a regular shots columnist, talks us through the world of memes, their place in culture and the all-important 'benign violation theory'. Using the 'Karen' meme as a focal point of the talk, Kean looks at how memes fuel how people think and might, potentially, drive social change.
Below you can see the schedule for the rest of the YDA Week 2020 content.
Tuesday July 28
5pm CEST: Equinox Films director, Ram Madhvani, highlights the importance of encouraging new talent, the rise of branded entertainment, and why the commercials industry is a great place for new directors to thrive.
Wednesday July 29
12pm CEST: This year's YDA Jury Chairman, Karim Bartoletti, sits down with YDA President, and the driving force behind the event, Francois Chilot. The duo call on their experiences as producers at the centre of advertising production to discuss the present and future of the business and the outlook for aspiring young talent in the years to come.
5pm CEST: Last, but by no means least, we finish our 1-2-1s with a 1-2-2, as Danny Edwards chats to Lisa Mehling, former YDA Jury Chairwoman and MD of Chelsea Pictures, and Nisha Ganatra, director of innumerable TV shows, including Transparent, Brooklyn 99, Mr Robot and Girls; features including Late Night, starring Emma Thompson, and the recent, amazing Libresse campaign, #wombstories [below].
Thursday July 30
6pm CEST: The YDA Ceremony 2020.