Pals share a lifetime of Sunday roasts in Sticking Together, Bisto's first new TV campaign since 2015, from McCann London.
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Is there a better glue than gravy? Not literally, of course (unless you're counting the stuff your nan used to make), but the bonding ritual of a lovely roast, as explored in this sweet spot from Bisto.
The first new campaign for the brand since Spare Chair Sundays in 2015, Sticking Together tells the touching through-the-ages story of two women’s friendship over the course of 30-years and many shared roasts - from Sundays spent at each other’s houses, to student digs, to boyfriends, to break-ups, to finally having families of their own.
Directed by Sweetshop’s Nicolas Jack Davies and devised by McCann London in-between lockdowns, this comment on friendship is particularly poignant considering the circumstances of the previous 18 months.