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Staatsloterij – Staatsloterij: Frekkel

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As any proud owner will tell you, dogs understand every word we say. So best be careful what you're uttering in earshot of your beloved mutt, as this adorable campaign for the Dutch Lottery shows.  

The unashamedly sentimental spot, directed by Martin Werner and produced by CZAR Amsterdam, stars family pooch Frekkel, who's not the most genetically blessed example of caninehood. Overhearing his owner talking about all the 'beautiful things' he plans to surround himself with if he wins the New Year lottery, Frekkel appraises his ugly mug in the mirror, suffers a crisis of confidence and slopes off into the night.

What will his owners give to get their beloved pet back? You'll have to watch the spot to find out. We're not crying, you're crying...

  

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