Mill+ creates jumping jerseys for EA Sports and adidas
EA SPORTS and adidas have released an eye-popping film by Mill+ to promote a new range of footie shirts.
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- Visual Effects Mill+
- Visual Effects The Mill London
- Post Production The Mill
- Editor Matthew Newman
- Editor Theo Gibara
- Director of Photography Giles Harvey
- Director Oliver Davies
- Director Stip
Working in collaboration with Luttrell Productions, Mill+ has fashioned a gorgeously colourful spot to promote adidas and video game publisher EA SPORTS' limited-edition jerseys.
A veritable feast for the peepers, the ad features football superstars Jesse Lingard, Marcelo, Dybala and David Alaba, and showcases the limited-edition shirts with a succession of dazzling visuals, including a tiger. What’s not to love?
The quartet of jolly jerseys are for teams Juventus, Manchester United, Real Madrid and FC Bayern. For more on the shirts and how to get your mitts on them see here.
Mill+ creative director Tom Dibb explained the process, “Creatively, we had a well-defined starting point and a clear brief."
"Each of the four shirts has a distinctive pattern and we were tasked with bringing these 2D designs to life through video content."
“We worked closely with EA in Vancouver to deliver an arsenal of boundary-pushing visuals optimised for social. Every element of this project — from initial creative thoughts to complex post-production was built at The Mill’s London studio."
“The foundation of this spot was four shoots. We took the footage and used the whole arsenal of The Mill’s Design Studio to make it as attention-grabbing as possible."
"Pretty much the whole design studio was working on this at some point, as we used a mixture of 3D assets, motion graphics, live action and some 2D artwork,” concludes Dibb.