VCCP Kin has announced that Monty Verdi has joined VCCP’s content division as executive creative director. He will oversee the output of the agency, working with clients such as O2, Shell, easyJet, Kia, Nationwide, Domino’s, Cadbury and Unilever.

Verdi joins the agency from Omnicom Media Group’s content agency, Drum, where he has been ECD since 2017, responsible for delivering campaigns for all the agency’s client partners. Highlights included the award-winning No One Should Have No One campaign for Age UK, a world first product integration for Porsche with James Corden’s Carpool Karaoke and leading McDonald’s social and content activity.   

Prior to his role at Drum, Verdi spent seven years as a creative director at CHI creating award-winning work for TalkTalk, The Times, Argos, Samsung, and most notably Lexus Europe and Lexus International, with the Lexus Hoverboard campaign winning over 90 awards including gold, silver and bronze Cannes Lions. Awards also included a gold Cyber Lion and Grand Prix for Branded Content.

“Our ambition is simple," said Peter Grenfell, managing director of VCCP Kin. "To create world-class modern communications ideas which challenge the traditional rules of the category. Monty is the contemporary creative leader that will help us do that.”

On joining VCCP Kin, Monty Verdi said: “I don’t like to use the C word. Does anyone know exactly what ‘content’ means? For me, it’s as simple as ideas that reach people in new ways. With the clients and modern breed of talent at VCCP Kin, it’s a huge opportunity to define what content can be.”

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