Brussels-based production company HAMLET has just opened a Berlin outpost. 

The German expansion follows three years of growth for the company, founded in 2015 by Ruben Goots and Jason Felstead, following work for brands including adidas, Uniqlo, Nike, Lexus, ING, AB Inbev and Bridgestone, through agencies such as Wieden+Kennedy, Jung von Matt, BBDO, DDB and Ogilvy.

The new office, which has already produced its first campaign, We Rise to Run for adidas, will be led by Berlin-based executive producer and managing partner Jens Gröger.

Jens has a powerful track record of producing advertising films for the German market with top directors," says Felstead. "We are delighted to welcome him as the managing partner of the Berlin team. Berlin is more than ever becoming the creative capital of Europe and a lot of leading agencies have opened up offices here.”

“We’ve planned to expand internationally right from the start," adds Goots. "The choice for Germany was quite obvious; this is an exciting market with a lot of world leading brands and industries. But the most important factor to set up shop in Germany is the fact that the German creative industry has taken quite a turn these last few years and that leads to good work. And that is what we do with our highly experienced team and our culture of experimentation: we make ground-breaking work for global brands. From the most online viewed Nike film in China, to artistic projects that go beyond the gimmick in VR, to captivating stories of human endeavour.”

With HAMLET, Jason and Ruben have created a place where talent finds a home; directors, producers, actors and writers with memorable stories to tell," says Gröger. "They join in, stay for a while and then maybe move on, but never without leaving their mark. I’m very much looking forward to contribute to the growth of our hamlet whilst keeping up this philosophy.”

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