Tribal Worldwide London has hired Richard Cable as its head of content, a new role within the agency.

Reporting directly into chief strategy officer, Darren Savage, Cable will join the leadership of the agency's Create Practice and help evolve its strategic and creative content proposition. 

Cable joins from BBH where he spent the last four years as editorial director, working across brands including Google, Audi, Tesco, Barclays and Samsung. Prior to this, he was an executive producer at the BBC for 10 years, where he grew and led the BBC’s digital content offering. 

“I’m delighted to be joining Tribal’s brilliant team at a time when the agency is truly thriving," says Cable. "I look forward to working together to further develop Tribal’s strategic and creative proposition around content, building on the agency’s exceptional capabilities to help our clients fully exploit the potential of content to transform the customer experience.”

“Tribal has a rich heritage of creating innovative and effective digital content for our clients. The role of content in customer experience continues to expand and Richard’s talent and experience will be key to helping us evolve our Create practice’s offering, providing our clients with an holistic content strategy as well as brilliant execution,” adds Tom Roberts, CEO, Tribal Worldwide London.

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